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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 16/03/2022 10:25:18 • 1105 Views
STRATEGI PUBLIC RELATIONS PT HIMALAYA TRANSMEKA DALAM MENANGANI KRISIS AKIBAT PANDEMI COVID-19Created by :
HARSYA OKTAVIANI ( 20170502160 )
Subject: | HUBUNGAN MASYARAKAT KRISIS PANDEMI COVID-19 | Alt. Subject : | PUBLIC RELATIONS CRISIS COVID-19 PANDEMIC | Keyword: | Strategi Public Relations Krisis Pandemi covid-19 |
Description:
Public Relations mempunyai peranan penting pada suatu perusahaan. Salah satunya ialah mengatasi masalah yang terjadi pada perusahaan maka dari itu adanya strategi public relations. Strategi public relations adalah alternatif optimal yang dipilih untuk ditempuh guna mencapai tujuan public relations dalam kerangka suatu rencana public relations. Tujuan dan fokus penelitian ini membahas tentang bagaimana strategi public relations PT. Himalaya Transmeka menangani krisis akibat pandemi covid-19. Metode penelitian yang digunakan yaitu penelitian kualitatif dengan metode penelitian studi kasus. Landasan teori yang digunakan ialah teori komunikasi krisis situasional. Sumber data penelitian diperoleh berdasarkan hasil wawancara dan observasi dengan narasumber. Hasil penelitian menunjukan bahwa strategi public relations yang dilakukan PT. Himalaya Transmeka dalam menangani krisis akibat pandemi covid-19 tidak berjalan dengan baik justru menimbulkan krisis baru.
Contributor | : |
- Dr. Ummanah, S.Sos,M.Si
| Date Create | : | 16/03/2022 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20170502160 | Collection ID | : | 20170502160 |
Source : Undergraduate Theses of Communication
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2022 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/strategi-public-relations-pt-himalaya-transmeka-dalam-menangani-krisis-akibat-pandemi-covid19-24027.html
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